International SEO Basics: How to Do It Right

International SEO Basics: How to Do It Right

Of all the buying channels available to companies today among users, organic search is still one of the most attractive. As Google and other search engines are constantly changing and evolving their browsing and searching experience. Thus, online brands are constantly looking for new and improved ways to maintain their online visibility. So, let’s discuss the basics of how a brand can increase and improve its presence in International SEO Basics and international SEO services and how we, as a search engine optimization company, can apply these techniques to make this possible.

International SEO Basics

Identify true international opportunities. One of the biggest mistakes with international SEO ventures is not understanding the demand for products or services in a number of different countries (or target audiences). For example, something might be of interest to residents of the United Kingdom, but not particularly in Denmark.

Internet companies and brands can better understand the existing search volume in certain countries and markets for their products or services. It is using various tools such as Google’s own Global Market Finder or Google Analytics or Keyword everywhere. Thus, it allows SEOs to compare opportunities from different places. Thus, international market provides more opportunities for your business and the number of specific keywords in a given region.

Your current international conventional search status

The first step you should take to determine your current visibility, traffic, and conversion rate on international organic search. It is by answering the following questions:

  1. What other countries and languages ​​are already providing organic traffic and organic online presence for your particular product and business in general?
  2. What is the search volume and trend for a particular product or service over a period of time for organic traffic and online presence from each country and language?
  3. Which keywords have the most volume and organic traffic for a particular country and your main international markets?
  4. What is the organic CTR for each of the countries where you have the largest market?
  5. What is the difference between conversion volume and trends in different markets.

Tools like Google Analytics can help you answer these geographic questions related to your market.

Your potential for international organic search

Now you need to find potential in each of the international markets you want to target (the markets you identified in the previous steps).

Keyword research will help determine this potential by collecting the data mentioned below:

  • Relevant keywords and phrases used as search queries by your international target audience to find businesses, products and services related to your niche.
  • Regular keyword search volume in country search
  • What is the level of competition for each keyword in each country?
  • Your site’s ranking for these keywords by country
  • Participate in relevant “market” targeting

Once you are sure that there is a real opportunity (when you are absolutely sure that organic traffic and conversions from certain countries and languages. It ​​will offset the cost of creating another website), it is important to conclude whether this is ideal for

1) Target a specific global audience speaking a specific language (regardless of location) or

2) Target a specific global audience speaking a specific language in a specific location.

There is a huge difference between the two (for example, Hispanics in Argentina. So, It may have different digital expectations and experiences than native speakers of the same language in Mexico).

Let’s take a closer look at what works best for different business scenarios

Language targeting is more appropriate when the location of a particular market is not necessarily important. Or, when it may become irrelevant to the goals of the online business and website. For example, if your website is visited from different regions where the same language is spoken, building a website for all those different regions would be a waste. But, the section for that particular language would be more helpful.

On the other hand, location targeting is only necessary when the language factor is not so important, but the specific region. If there is enough geo-referenced search traffic, then building a country, region, or location-specific version of the website is the way to go. If there is an interest in creating an impression in new markets but translation budgets remain tight, targeting those countries and regions that use the same language as your business is the ideal method. So, it allows the business to step up its international initiative.

There is still much to be taken into account.

Consider website structure and code

The choice of your market in the country or language depends on what languages ​​are spoken in a certain region, as well as what the business goals of the organization are.

However, there are certain technical issues that need to address.

When talking about international SEO, website structure plays an important role. According to some experts, there is an importance associated with choosing a site structure (directories, subdomains, or ccTLDs. They may already location-based targeting in Google’s eyes that are location/region and language focused) based on your market in the target demographic.

For others, it’s not something very important and doesn’t really matter. Because, they know that search engines are not very incline. So, it gives importance to the terminology used in naming conventions. All you can do is create an organized website that will crawl and indexed by search engines.

The ideal way to tell search engines that a website is for a specific country. It provides a location that will be directly targeted to search engines. Google and other search engines offer this option in their respective webmasters and search consoles. It allows SEOs to tell the search engine what specific region they are going to target. Thus, as well as what country and location the content is in.

To achieve this, you need to understand the coding of the website. It makes it specific to a specific location or language.

To sum up

Code-based tactics are used to indicate to search engines. So, pages can have very similar content with minor differences that are important, such as pricing and shipping details.

To truly internationalize any website’s International SEO Basics and online presence. So, it’s important to localize the content. Thus, it means everything, like images, shipping details, contact details, pricing, and navigation. For example, if you provide SEO services in Dubai, your web content and information. It should target more towards businesses and markets residing in Dubai.

It may also become critical that site performance measure regularly for each location. Hence, It identifies any weaknesses in that part of the market. So, it may not become healthy enough to invest your money and time into.

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