When it comes to getting your products and services out to the world, marketing is the name of the game. Any business that wants to keep up with or outperform its competitors needs a sound marketing strategy that will reach the right audiences. However, many businesses, especially startups and small enterprises, lack the necessary funds or expertise to employ digital marketing teams in-house. Most also lack the necessary time to continuously track their marketing campaigns. This is where digital marketing agencies come in. They can help a business increase brand awareness, in addition to maintaining its digital presence. There’s no end of agencies to work with, all the way from well-established large firms to up-and-coming trendier startups.
If you are looking to work with a digital marketing agency but have no idea where to start, you have come to the right place. Here, we have compiled a list of some great digital marketing agencies you should know and consider if you are looking to outsource your business’s marketing efforts.
An international data-driven digital marketing agency, MediaGroup has offices in Denmark, Hong Kong, Poland, Switzerland, and the UK. The agency was founded in 2004 and specializes in working with mid to enterprise-level firms, with clients including both B2B and B2C businesses. MediaGroup provides digital marketing services regarding SEO, PPC, paid social advertising, and copywriting, in addition to digital PR and strategy consulting. The company prides itself on being detail orientated and analytical, by focusing on tracking and measuring campaigns. For clients who want to learn how a campaign is doing – never fear! MediaGroup also provides in-depth yet easily comprehensible reports so clients will not get left in the dark.
As it is an international agency, a majority of staff can speak more than one language, meaning they can help with localizing global campaigns.
Aside from providing digital marketing services, MediaGroup also features an educational blog talking all about marketing. They also have a podcast series called Memorable Marketing which interviews leading marketers all over the world. There, MediaGroup discusses best practices for building brand awareness, executing campaigns, and up-and-coming trends in the digital marketing industry.
Founded in 1972, Porter Novelli is world-renowned communication and marketing agency and part of the Omnicom Group. It is widely considered to be the founder of social marketing, with well-known clients such as Disney, Kellogg’s Visa, Sony, LinkedIn, Microsoft and more. According to the company, they bring purpose and impact to their client’s campaigns. Porter Novelli also tends to focus on corporate social responsibility.
For example, Porter Novelli got involved in 2014’s ALS Ice Bucket Challenge. As the name suggests, participants would dump buckets of ice water on themselves to raise money to combat amyotrophic lateral sclerosis (ALS). The challenge went viral on social media and almost spread out of control. While Porter Novelli was not the one who created the campaign (that goes to Pat Quinn and Pete Frates), the campaign was so large that the agency was called in to help spread the disease’s awareness that would maintain the campaign’s momentum. Through Porter Novelli’s support, the campaign raised over $220 million. Making this campaign a resounding success.
Porter Novelli also helped Kellogg’s increase awareness of its Better Days program, which advocates sustainability and food security. To do so, the agency took advantage of World Food Day to present a variety of stories about the program. They also launched a contest with influencers in addition to creating podcasts and online conversations around the topic.
Led by Eric Siu, who also hosts the Leveling Up podcast and co-hosts the Marketing School podcast, Single Grain is a leading full-service digital marketing agency. Unlike other agencies, Single Grain provides clients with a dedicated marketing specialist, instead of an account manager. The specialists are experts when it comes to all things SEO, paid media, content marketing, and conversion rate optimization. Not surprisingly, all of their marketers are extremely passionate and obsessed with improving KPIs.
Single Grain is also ahead of the curve, in that it is one of the few companies willing to take on clients using Web3, NFT, and crypto. With Web3 now trending as ideas of decentralization, privacy, and personal ownership take shape, more tech companies are switching to using Web3. These include Spotify, Instagram, and Airbnb. This trend has further resulted in a rise in interest in Web3 digital marketing, which Single Grain now provides.
Based in Utah, Disruptive Advertising provides PPC Management, Analytics Consulting, Site Testing, and software services. The most reviewed marketing agency across many review platforms, the agency boasts 50+ local and national awards. Despite being well-established in the industry, Disruptive Advertising never calls itself a “jack of all trades and master of none.” Instead, the agency generally focuses on PPC campaigns. Advertising makes sure to optimize every PPC campaign so that its client’s marketing spending is used efficiently. The agency’s clients include large conglomerates such as Adobe, Bing, and Yahoo.
While the company believes Google Ads remains the main powerhouse when it comes to PPC marketing, they also see the importance of marketing using Facebook and LinkedIn. Disruptive Advertising is also a top-rated Facebook Business Partner, meaning that they know exactly what they are talking about.
An Austin-based full-service digital agency, Iron Roots often specializes in paid and social marketing. Clients include large companies such as Netflix, Gillette, Warner Bros, and even Stanford University. With Netflix, Iron Roots managed to fly in top comic influencers to New York City to generate buzz for the premiere of Netflix’s series The Defenders. This resulted in 5.2MM social media impressions in the first 24 hours of the campaign launch. Audiences ended up watching 4.6 episodes on average on day one of the campaigns. This meant the campaign’s reach was just behind the successful tv show The Big Bang Theory.
For those who have no idea where to even start, no need to worry! Iron Roots has you covered with its in-house team of copywriters, designers, project managers, video editors, and up-to-date marketing tools. With their expertise in the industry, clients can expect a guided and close working relationship with the agency.