How to Use Google Ads Performance Planner and Find Search Volume with Easy Steps
Are you interested in driving more traffic from Google Ads Performance to your website? If you are yet to take advantage of the Google Keyword Planner tool, you have been missing out significantly to generate more traffic to your website.
The first step to generate more organic traffic to your website is to do keyword research. Keyword research helps you to build keyword lists containing new keyword ideas. You will then use the keyword lists to set up your SEO and PPC campaigns, driving more traffic to your website.
If you want to find out how to use this tool effectively, you should continue reading this blog. We’ve gathered all the information you need to know about how you can use Google Keyword Planner to find search volume.
What is Google Keyword Planner?
Google Keyword Planner is a keyword research tool used to discover new keyword ideas. This excellent tool helps you to create keyword lists that you can use to increase your ranks on search engines, working excellently as an SEO tool. You can also use it to set up your PPC campaigns through Google Ads.
Google Keyword Planner works perfectly for SEO to drive more traffic to your website. Furthermore, its functions for PPC campaigns are enormous. Apart from helping you generate Keyword ideas, it analyzes each Keyword by setting different parameters. It enables you to find out monthly searches of a particular keyword, determines cost, organizes keywords, and helps you create your campaigns.
Google Keyword Planner works to generate new keyword ideas and gives insight into bid estimations. It generally helps to understand how to go about your marketing strategies. You can also get ad group ideas, enabling you to select competitive budgets and bids you will implement into your PPC campaigns.
How to use Google ads performance planner to get search volume
The primary purpose of this blog is to show you the easy steps in generating search volume using the Google ads performance planner. Shall we proceed?
The first step is to make sure your Google Ads account is set as expert mode because that’s the only way to access the Google Keyword Planner tool. If you are on smart mode, change it to expert mode, and if you are yet to open a Google ads account, open an account because there is no way you can access the tool without it.
Setup your account entirely, enter the billing information, and create a campaign. The good thing is that you don’t have to spend money before using Google Keyword Planner embedded in Google Ads. It works perfectly for free for both SEO and PPC campaigns. Pause the campaign to ensure you are not being billed.
There are two different approaches to using the Google Keyword Planner to plan your keywords for your campaigns. You can either use it to generate new keywords ideas through the “Discover new Keywords” button or upload your list of existing keywords to get the search volume by clicking the icon “Get search volume and forecast.”
Our focus in this blog is on the latter (“Get search volume and forecast.”). If you want to use it to generate new keyword ideas, then follow the prompt leading you to the former (“Discover new Keywords”). The steps are pretty straightforward.
To get search volume and forecast, click on the “Get search volume and forecast” icon and paste the list of your keywords within the search box. You can also upload your list through a CSV file. Once you are done, click the “submit” button to proceed and subsequently click on the “Get started” icon to implement.
The next step is the point where you will get insight into the search volume and forecast. The purpose of the forecast is to help you understand the number of impressions, clicks, and conversions you will likely get for the keywords you are analyzing, though it depends on your spendings.
This resulting page is referred to as the “keywords” page. Other insights include finding out the optimal performance of your keywords and the forecast date range. You will also get the estimated amount you can spend for each of your keywords and determine the Ad group the keywords will be attached to when you set a new PPC marketing campaign.
If you don’t want to use your results like that or have some other ideas you will like to implement, you can customize your plan. You can get the opportunity to group your keywords into different ad groups, and you may also narrow your targets according to locations.
It means that you can get insights into the search volume of a particular keyword according to your set location. You can also predict the kind of performance you will have in the coming month. It may within that location in terms of impressions, clicks, and conversions.
The final step is to create campaigns using the plans. Do this from either the locations page, Keywords page, Ad groups page, or Plan overview page. Make sure you understand the data correctly before you proceed. One thing about setting up a campaign is that you can always tweak things around depending on what will work for you.
Furthermore, you may set up different campaigns to serve as tests that will help you to compare and contrast. The primary purpose is to understand how it works.
If you are a beginner blogger and you have not been using the Google ads performance planner. Then, you have been missing out. Perhaps, you are a business owner, and you want more impressions, clicks, and conversions. This incredible tool should be your starting point in setting up a PPC campaign with Google Ads.
Something unique about the Google Keyword Planner is that you can use it for free. And, you wouldn’t need to spend money to get all you need to get. If you are yet to read this blog, everything you need to know about using Google Keyword Planner is there. It will do you good to read it.