I’ve been developing chatbots for Drift for three years. In the process, I’ve designed many chatbots and Conversational Marketing example. Some worked great. Others. Well, we can put them in the category of learning experiences.
The most important learning I’ve gleaned is the value of developing a Conversational Marketing example for your website with bots that are interactive and personal and give an excellent shopping experience for your visitors.
All that learning will be worthless when I don’t share it in the first place. Therefore, I’ve put together 10 of the most tested and reliable bots that anyone steals to their website.
Let’s Get Started Conversational Marketing
P.S. We’ve created a page that showcases the best chatbots built by the current Sales and Marketing leaders in Conversational Marketing Example. Check them out on our updated Chatbot Example page.
It’s The Engage All Playbook
If you’re brand new to creating chatbots or are a chatbot fanatic, then the Engage All playbook is one which you’ll be revisiting, enhancing and testing A/B.
Why? It’s because the Engage All book is the foundation of your strategy for playing books. It’s your primary use case, and we strongly recommend that everyone start with this.
Engage All plays the role of a playbook. Engage All playbook fires when visitors don’t provide an individualized, better-ranked experience, like visitors to the pricing page or someone who has been repeatedly targeted.
This means that the playbook will track traffic across the entire site and give all users the chance to begin an exchange.
Please look at our 2021 Basics of Playbook Certificate video that explains creating the perfect Engage All playbook.
Breaking It Down
What makes the Engage All playbook a great bot? Let’s take it apart by using the conversational Framework, which comprises three elements: Engage, understand, and recommend.
Engage
Gong is a website user’s favourite by using a jolly catchy hook, which draws the user.
Understand
After being engaged by the bot, it asks visitors to the website several follow-up questions to determine why they’re there, how it can best assist them in the right direction, and whether Gong is the best fit for the person they are.
Recommend
Visitors who match Gong are advised to engage with sales representatives or schedule meetings. If you cannot schedule an appointment or want more information, they are guided to the best practices in Content.
Playbook For The Pricing Page. Pricing Page Playbook
Let’s admit it. Price webpages on B2B sites can get a bit complicated.
There might be different levels for pricing or languages that the buyer may not be familiar with, or certain pricing pages may not list prices on them.
In the playbook, you will find The Pricing Page playbook.
This Pricing Page bot allows you to instantly connect with customers with a high desire to buy.
Breaking It Down
Engage
If a website user lands on a price page, there’s likely to be a myriad of questions they’ll ask when they browse the page. PTC will engage the buyer on the page, asking any questions they can answer.
Understand
The bot can discern what visitors are searching for and provide solutions for specific concerns or simply surfing.
Recommend
PTC suggests that their staff follow up with site visitors interested and gives more details to people who are not looking to follow up with sales.
The Fastlane Playbook
Conversational Marketing Example is about eliminating any friction in the buying process. This is why we embarked on completing a #noforms campaign at Drift. We decided to remove every form on the website and replace them with chat.
Many companies have accepted our idea and have changed their forms to chat.
We also know that everyone can’t go from a world formed to one without any forms immediately.
This is precisely where you’ll find that the Fastlane game plan comes in.
With Fastlane, Customers don’t need to surrender their forms. Customers can transform their records that are static into interactive forms. When a buyer fills in a state, it is possible to chat with sales right away or request an appointment without leaving the site.
Breaking It Down
Engage
This Fastlane playbook will appear once you have completed the form and provides visitors to the website a quick way to connect with your sales staff.
Understand
The bot continues to ask if the visitor is interested in chatting right now, scheduling a meeting or is ready since the visitor has already completed the form, so the bot doesn’t have to ask any relevant questions.
Recommend
The bot will then drop calendars or connects to an agent for sales so that visitors can communicate directly with the team immediately.
The Blog Playbook
Are you looking for a simple way to increase your subscriber count or engage your readers on your blog? Make a Blog Playbook.
A Blog playbook is a fantastic method to interact with your site’s readers while reading your blog. Using a traditional bot or a DriftLinkbot, you can use the Blog playbook to encourage readers to join your newsletter or suggest new Content without leaving the site and filling out the form.
Breaking It Down
Engage
The wit and cheekiness of this hook draw the user with the promise to please them and help them find the resources they require.
Understand
The bot then knows what kind of resource the visitor is seeking.
Recommend
The bot then suggests an hour-long demo collaborating with the Lessonly team and promises to demonstrate what Lessonly can do for them.
This Is The Skip The Form Playbook
If you’ve made it to this point on this blog (thanks for staying with us, dear reader), you’re aware that the most effective Conversational Marketing Examples are ones that reduce the friction.
The most significant source of difficulty in the B2B purchasing process? Forms.
Instead of having your most-wanted website users fill out a questionnaire, please give them the option to Skip the Form playbook.
The Skip the Form playbook gives your customers a quicker alternative to filling out a form, making it possible for them to get in touch with an agent immediately. Utilize the bot in your “contact us,” request demonstration,” or other form pages to increase conversions and engage with customers.
Breaking It Down
Engage
The bot is straightforward and asks users whether they’d rather talk to someone instead of filling up the application.
Understand
When a user has expressed a desire to skip forms, the robot will offer this option and route to a sales representative or notify a registered account manager.
Recommend
The main call to action (CTA) will be to make an appointment for meetings with the sales staff. However, there are other options for those who aren’t yet ready for this discussion.
Playbook For The Visitor Retargeting Playbook
Nothing is more disappointing than a stale buying experience. If your customer comes back to your website, be sure to engage with them in a personal way. Be aware that they have returned and make an experience specifically designed for their needs.
Breaking It Down
Engage
The bot recognizes that this isn’t the first time a user visits the site and is crucial for a successful retargeting process.
Understand
The bot recognizes that a return customer might be more advanced in their purchasing journey than a new visitor and adjusts the conversation accordingly, making it easier to communicate with sales.
Recommend
The bot suggests the primary CTA of contacting one of the sales team. It capitalizes on increasing curiosity. If you’re “just looking around,” it still offers the possibility of speaking to the sales team via an additional CTA.
It Is The Conversational Content Playbook
We all know that a successful strategy for Content is crucial. However, what’s more, important is using the Content to spark conversations.
Imagine if you could start a conversation with someone using a PDF reader on their computer.
That’s why the concept of Conversational Marketing Content can play a role.
Conversational Content allows you to start conversations with your potential buyers as they read your Content.
Breaking It Down
Engage
The hook recognizes the user’s curiosity to know more about graduate programs. The theme then encourages them to visit by searching for the perfect graduate program to suit their needs.
Understand
The bot informs the user that it will ask several questions to determine if they’re eligible for the promotion described within the catchy hook. It then poses relevant questions to the user to find the best option.
Recommend
Once they have determined the eligibility of an offer from Wake Forest, Wake Forest recommends a meeting with their staff.
Playbook For The Persona Targeting Playbook
Many people visit your site each day: people who hold various titles, from different sectors, from large firms to small-scale businesses. Utilizing Drift Intel, it is possible to create playbooks customized to a persona’s specific needs.
Take a look at this sample of a brand from Brandwatch that targets those who visit the site and are in the tech industry.
Must read: 4 Secrets And Techniques To Success Within The Area Of Monetary Companies Advertising And Marketing
Breaking It Down
Engage
The hook recognizes the user’s difficulty and provides solutions to alleviate the issue by speaking with a specialist.
Understand
The bot can determine where the user is at the point of purchase. They have likely conducted some preliminary research since they are beginning to look for a solution specific to their particular industry.
Recommend
Because the customer has completed some study and is seeking specific solutions, The bot’s primary CTA is to schedule an appointment with sales representatives. If the visitor isn’t willing to engage in a conversation, other options are to discover more about other areas or browse.
The Playbook For Paid Ad Convert
Paid advertisements could cost your company an enormous amount of dollars. But they’re worthwhile if you’re in a position to convert people who are interested in ads into customers.
Why would you drive traffic to a generic page with an application form?
Instead, please use the playbook for Paid Ad Converter to offer your site visitors an interactive experience that acknowledges that visitors came onto your website via an advertisement and will encourage them to stay.
Breaking It Down
Engage
The bot recognizes where the visitor is from (in this instance, Google search results) and provides them with a personalized experience.
Understand
The bot recognizes that they are aware and interested in searching for a solution or company.
Recommend
The bot asks the user whether they would answer an inquiry. In addition, it offers additional CTAs which require less effort from the user, like calling sales or finding out more.
Target Account Playbook Target Account Playbook
As an entrepreneur, you’re likely to help your sales team make a list of the most desired customers.
Perhaps there is a wish list with 100 to 1,000 accounts you want to target.
What happens when a user logs on to the site during Conversational Marketing? Are they experiencing the same experience as another visitor to the site?
Use your Target Account playbook to roll out the red carpet for the clients you’ve always wanted to be. Send them a personal message and provide them with an immediate phone number to the account representative. Be sure to get the rep informed immediately once their account appears on the website.
Breaking It Down
Engage
The bot knows the visitor (and recognizes that it is a highly valued person) and allows them to speak with someone from the beginning.
Understand
The targeted customer should get a personalised experience and provide them with access to the sales department.
Recommend
The bot advises scheduling time with sales representatives (while informing the sales representative of their accounts registered on their website). There’s also a secondary CTA to learn more.
That’s it. Ten examples that you can use now to make your site more interactive. After implementing these chatbots, you can relax and watch your funnel go upwards and up and up.