Black Friday is one of the biggest sales days on the Amazon marketplace. According to research, the sales from this event make up a big part of Amazon’s annual income. The 25th of November is Black Friday this year. But we expect to see Black Friday deals on Amazon before the day itself.
Since it’s one of the biggest sales occasions, Amazon sellers can use it to boost their sales. But as an Amazon seller, how can you use this huge event that happens every year to make more sales on Amazon? Read on for awesome Amazon Black Friday selling tips from FBA sellers:
Table of Contents
· Plan and Get Approval On Time
Amazon’s Black Friday sales go on through November and even into December, but you need Amazon’s permission to sell anything.
Plan ahead and ensure you’re ready to take advantage of the rush of sales on Amazon on Black Friday.
· Plan Discounts Well
There are deals and offers from your competitors all over the sales. You need to be careful and creative when planning your discount if you want to beat your competitors and make more money. Cutting prices in half isn’t the only way to get people to buy something.
You can give them a coupon for a discount that they can use on future purchases, or you can give them a free product that isn’t as popular.
It’s all about giving your customers more for their money. Even with the discount, many people are happy to spend money on Black Friday sales, so the chances of making money are higher.
· Learn from What You Did in Past Years
You wouldn’t want to make the same mistakes you did in the past. So look back, because the sales data from the year before has a lot of useful information. If you have consolidated reports, look at them carefully to find out which of your products sell the most and to learn more about what your customers want.
- Find out which products customers want more of and which you need to bundle.
- Identify what type of promotional content drives traffic.
- Look at what your customers do and how they buy things.
· Improve your acquisition strategies.
Black Friday sales allow you to find new customers for your business. Also, if you keep these customers happy, they might buy from you again during Christmas. You don’t want to miss out on repeat sales, so pay extra attention to how you get new customers.
Keep track of your current customer acquisition process and see how it works. Find where you could improve and work on them to get more customers.
· Make the Most of Consumer Trends
See what’s popular this year. Do people’s tastes change? What new items are becoming popular?
Use industry and news sources to learn how to take advantage of growing trends and avoid stocking up on products nearing the end of their useful lives.
· Provide Excellent Customer Service
Black Friday is a very busy day for Amazon and other online retailers. If you use Fulfillment by Amazon (FBA), Amazon will handle customer service so you can focus on other things in your business. Amazon will be in charge of customer service from start to finish on Black Friday. But if you use Fulfillment by Merchant (FBM) to sell, you must plan ahead to ensure great customer service during the shopping rush. You need to make sure that you answer customers quickly and politely. This will build trust, get people to come back, and more people to leave good reviews on your page.
· Know what your competitors are up to.
To get ahead of your competitors on Black Friday, you need to know what they’re doing to bring in customers. If you know all of your competitors, that’s great, but if you don’t, you should research and make a list immediately. Look at your competitor’s website and see what they do on social media.
Check what kind of message they’re trying to send and what creative method they use to get people interested. Make sure you’re on their mailing list to find out about them.
· Be efficient with your Amazon shipping and operations.
If you don’t use Amazon’s FBA, you’ll need to ensure your warehouse has enough people and is ready for the holidays. Also, you’ll need the right packaging. Your shipping agents should be ready to make more deliveries during this time. The goal is to get customers and keep them. Customers can only be kept if the packing and shipping service works well.
· Provide Amazon Free Shipping And Returns.
Free shipping and returns may be the only thing that sets your dealership apart from those of your competitors. Holiday shoppers have a lot of options. There are so many good deals to pick from. Free shipping and other incentives will help people see that your deal is good.
· Use Holiday Images to Enhance Your Amazon Storefront
Customers desperate for deals are most likely to buy your products if you use optimized holiday images to draw them in.
Ensure your images do your products justice by showing them in their best light with elevated photos. Look through your product listings and remove any images that don’t do your product justice.
· Use Social Media to Promote Your Deals For Amazon.
Use social media to spread the word about your brand. Post on all of the most popular platforms and your website in November. Draw attention to the best deals on your products. Use the right channels to bring buyers who are interested in your Amazon listings.
Social media also gives you a lot of chances to talk to your customers and find out what they plan to buy on Black Friday and Cyber Monday.
· Start An Amazon Pay-Per-Click (PPC) Ad Campaign
PPC is an expensive game, but it’s a great way to get more people to see your deals and offers. So, run Pay-Per-Click (PPC) advertising campaigns before Black Friday.
Before starting a PPC ad campaign, you must think about many things. If you put up the wrong ad or bid, it can ruin your day. So, you must be careful when planning your PPC campaigns for Black Friday.
Because the shopping event is so popular, you might have to bid harder on the keywords you want. PPC is a great way to market your business if you know how to use Google Ads. If you’ve never used or know much about it, you should ask virtual assistant services near me for help during Black Friday sales.
Black Friday has helped many retailers in the past, and if you do things the right way, it can also help your business. Do a lot of research and stay up to date on everything in the market related to Black Friday Sales.
Don’t think a discount will bring in customers if you already have them. Don’t forget that your competitors also walk in the same direction and offer tempting discounts. To make Black Friday sales a success for your retail business, you should work harder and try to be as different as possible.