Church Texting Service in bulk is the most dependable, secure, and efficient way to communicate with your church members as a whole or in small groups. Before we can comprehend why churches should use a mass text message service, we must define it.
Let’s initiate mass texting so that your church may begin interacting with a large group.
How do you send a mass SMS message? Mass texting is the act of sending a single text message to several recipients.
This does not involve sending one text message to a large list.
- Everyone who responds will send a text message to everyone else.
- 99% do not desire to participate in a text group.
- A software service is used to collect contact information from church members and provide individual SMS without sending a separate message to each participant.
- Sending a single text message to a list of contacts with a single click, without creating a “group” for text messaging, is mass texting.
- Most mass messaging software will provide your church with a texting phone number.
- This number should be saved as “[CHURCH NAME] Communications.”
- Obtaining telephone numbers
Because text messaging is more personal than email, people are more cautious about their phone numbers.
Therefore, to increase the number of church members, offer them a purpose.
Your church will be divided into halves:
Those who are willing to share their mobile number with their church and those who are apprehensive.
If members wish to opt-in to church texting service, provide them with multiple ways to do so.
These consist of:
- Online form
- Information counter (as simple as an iPad)
- Text [NUMBER] to get church text messages.
- Church publications
- With user consent, each of these data gathering methods is permissible.
- Offer sceptics a free book or gift card to obtain their contact information.
- This may cost your church money in the beginning, but it will pay off as sceptics become generous, trusting members.
Mass text message essentials
Every mass-market text needs the following:
- Church’s moniker
- A fundamental piece of knowledge
- Let’s investigate these.
- Your church’s designation
Include your church’s name in mass text messages, as members who haven’t saved your number (and new subscribers) may not know who the text is from without it.
Must Read: Video Marketing Trends Your Business Should Know
To minimise confusion, provide your church’s name at the beginning of every text.
Simply stating “Click this link for more information!” reduces the effectiveness of text communications to email, which has a lower open rate than text messages. By only placing a “Click for info” link in your text message, rather than including the essential information in the text itself, you have forced your readers to open two things to obtain information, so diminishing the efficiency of the medium.
If the material you sent is significant enough to warrant a text message, your congregation’s response will help you determine how your church received and processed it.
- “Click this link” or “Will you attend the barbecue on Sunday? — Reply Y/N” are examples of possible calls to action.
- Thus, your bulk text should be as follows:
- “[CHURCH NAME] BBQ Sunday at 1pm! The cost of food and games is $5. Kid-friendly. RSVP Y/N + party size!”
- This text provides time, cost, a clear source ([NAME OF CHURCH]), and a clear call to action (Reply Y/N + number in party).
With a text message open rate of 97%, your response rate should be three times that of email.
Mass church texting is superior to email.
Texting has a thrice higher open rate than email.
People neglect email on a regular basis, allowing religious and business correspondence to become lost among “generic information.”
Google added a “Promotions” tab to Gmail because business and commercial messages were being disregarded.
- Text messages are more difficult to obtain but simpler to use.
- People text churches to participate and attend every Sunday.
- Include mass texting in your participation.
Best practises for bulk texting stipulate:
- Send them a text message before the weekend service to remind them to attend.
- Thus, Send a text message to individuals after the Sunday service to remind them where they can access the message and/or give it to the church.
- Send one text message regarding a religious event of broad interest.
Anything further challenges the confidence of those who opted into your church’s bulk text service.
- Handling those who do not want mass texts
- Receiving a “mass text” can make individuals feel uneasy.
- Be calm.
- Be unharmed.
- He is not suspicious.
- Protect personal data, particularly SMS alerts that can interrupt family time.
- Some individuals choose to get this information by email.
If someone requests to be removed from a church’s texting list, comply with their request and notify them that they can access the same information via email. Remind them that they can resubscribe by texting [TRIGGER WORD] to your number.
There are superior solutions for these multilayered communication requirements, such as a church app that can send push notifications similar to text messaging with “swipe” features that bring members to their chosen sophisticated interface.
Your church ought to keep a weekly email list for events and broad-based announcements.
So, Your church needs a database of sermons, a calendar, and an announcement centre application.
Your church should deliver brief, congregation-wide speeches.
Mass text messages are a natural and intimate technique for maintaining weekly contact with your community. They permit reader response, so actively integrating them into church life.
Conclusion: Go for it
All of these means of communication should contain audience segments so that you can communicate with subpopulations within your church about volunteerism, small groups, Bible studies, Sunday School, and donations.
Mass church texting service will increase and become a pillar of your church’s communications strategy during the next decade. I hope this has helped you learn how to send church-wide SMS messages.